Red Ribbon Week: Bringing youth drug prevention to light

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Posted Friday, Oct. 26, 2012 National Family Partnership has announced that its national contest for the 27th annual Red Ribbon Week — which kicked off this week and extends until the end of October — is now live.

Red Ribbon Week is the oldest and largest drug prevention campaign in the U.S. In 1985, after the murder of a DEA agent, parents, youth and teachers in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs. This year, families can get involved by entering a contest to promote awareness in their neighborhoods and win a drug prevention grant for their schools.

To participate in the contest, families and students can decorate the front of their homes with this year's message: "The Best Me Is Drug Free."  

Here’s how students and their families can enter to win $1,000 for their local K-12 school and a new iPad for their home:

1.       Students bring the Red Ribbon Week message home by working alongside parents to decorate their front door, mailbox, fence, etc. with this year’s theme “The Best Me Is Drug Free.”

2.       Take a photo with the family and their Red Ribbon Week decoration, then upload by Nov. 2 to or  (must be parents or 18+ to upload photos).

3.       The voting begins! Ask family and friends to vote for your entry at  Nov. 2 to 16. Ten lucky winners from regions across the U.S. will win. Winners will be announced at events at their winning schools in December.“Students will once again take Red Ribbon Week’s message of prevention home to their neighborhoods with this national contest,” NFP’s Volunteer President Peggy Sapp said.  “By decorating their homes together with this year’s Red Ribbon theme, families carry the message to their communities.”

The DEA is co-sponsoring this year’s national contest.

"DEA is excited to partner with the National Family Partnership on this contest that empowers communities to come together to talk about the drug problem,” DEA Administrator Michele M. Leonhart said. “Red Ribbon Week is also when we honor DEA Special Agent Enrique ‘Kiki’ Camarena, who made the ultimate sacrifice to keep our communities safe.”




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